Backlinks in Google Play App Store Optimization

Backlinks in Google Play App Store Optimization

It’s been a crazy week of the longest January ever. About an hour after I sent out the newsletter last week a Business of Apps email links to this AppTweak App Store vs. Google Play blog post which is a little more in-depth than my rambling.

This post did mentioned Google Play backlinks again so I did some digging to find actual data sources to back up these claims. With the help of chatGPT I shifted through dozens of articles only one from Yellowhead actually showed test data.

• Techmagnate: Discusses the role of backlinks in increasing referral traffic, enhancing keyword relevance, and indirectly impacting App Store rankings, along with best practices for ASO backlinking.

• App Radar: Emphasizes the importance of a fully optimized ASO strategy before building backlinks, with practical ways to build quality backlinks for app visibility improvement.

• Yellowhead: The only 2017 data - experiment on link building strategies for ASO, detailing different approaches and their effectiveness. Data was inconclusive.

• MobileAction Blog: Advises focusing on quality content for link building and the importance of a comprehensive ASO strategy for better app visibility and engagement.

• RankMyApp: Discusses the role of Google Store backlinks in ASO, emphasizing the importance of maintaining a comprehensive ASO strategy.

I will continued investigating but until theN… AppTweak have added a backlink tracker tool: https://www.apptweak.com/en/aso-blog/google-play-store-new-backlinks-tracker-tool!

Melanie